Just a Phone Case or a Fashion Accessory?


Think about it - the Phone Case can function as a crucial part of a fashionable ensemble. There is a clear misconception that all cases were shaped like cartons of McDonald’s french fries. But the universe of phone accessories has Big Bang-ed its way into something sprawling and significant.

Consider this - your phone is the one possession that can be visible all day long. In your hand as you walk, on your desk at work, on the table at dinner. In terms of accessories, It's literally impossible to think of one that people interact with more. 

Because your phone is so visible, whatever you use to encase it becomes a defining personal statement and even perhaps a personal identity. That’s a fair amount of pressure. The phone case becomes a part of your own, almost like a family. Although we all have the same device in our hands, It’s actually quite practical to personalize it. 

While the earlier phone cases focused on both protecting a very expensive device and showing off the logo as an exclusive status symbol, it has now become about the most stylish designs. As soon as it became something everyone had, people started to accessorize around it.

In terms of accessories, I can’t think of one that people interact with more.


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